Category: Online Marketing

A global perspective can change how you diagnose patients

“Doctor, I have trouble breathing when I walk up stairs, and I cannot lie flat in bed, so I have to sleep sitting in a chair. I feel much worse than before I got pregnant.” I recognized the diagnosis at that point, but I continued the appointment to confirm my suspicions and to revel in […]

The Match 2015: A grim prognosis for international medical graduates

There were a lot of happy faces on March 20th as depicted in this brief video of the excitement on the campus of the University of Rochester School of Medicine. Similar scenes took place at every U.S. medical school because 93.9 percent of the 18,025 graduates of U.S. allopathic medical schools matched in a specialty. […]

With the EMR, you have to work backwards from the superbill

Sometimes, after crafting an important or complex plan of care with a patient, I say: “Let me type all this into the computer so that, in case I run into that big bull moose up on Vaillancourt Hill on my way home tonight, the next doctor who sees you will know what we were thinking […]

Bill Maher, your comments on doctors don’t matter

Dear Bill Maher, I respect your First Amendment right to exercise free speech. In regards to your recent comments on doctors, however, your words don’t matter. Here’s why. There is a concept known as the beauty of medicine; I attempt to capture it in the following paragraphs. Continue reading … Your patients are rating you […]

Top stories in health and medicine, April 6, 2015

From MedPage Today: Healthier Americans Mean a Stronger Economy. More health insurance results in more Americans who are in better health, which in turn makes the economy stronger. Dronedarone in Middle Age Linked to More Admissions. Treatment with dronedarone (Multaq) was associated with a higher risk for hospitalization than treatment with amiodarone or other antiarrhythmic drugs. […]

Access your emergency medical identification via smartphone

As medical providers, we recognize the value and importance of emergency medical identification (EMI), especially for our patients who live with chronic medical conditions, such as diabetes, epilepsy, and severe allergies. Of particular concern are those who may require emergency care during a time when they are unable to communicate, but how often do we address this topic with our patients, and do they […]

This is what patient safety means to me

What does patient safety mean to you? I believe patients get the safest care when The patient is known as an individual. The health care team gives the patient their undivided attention. The team is well-supported with efficient workflows and organized, easily accessible information. The health professionals find joy in their work. By being “known” I mean, that the nurses […]

Are 3-D printing and the gamification of medicine good for patients?

3-D printing has been documented as an innovation that’s being rapidly deployed in the medical field.  Doctors and researchers have been creating intrinsically realistic models of organs, bones, appendages and sometimes, implanting them into patients.  In 2012, University of Michigan doctors implanted a splint to hold open a 3-month-old child’s airway tube.  They published their […]

It’s March 30th. Have you hugged your doctor?

I’m in a room full of doctors at my mom’s 50th medical school reunion when I announce, “It’s almost March 30th!” I pause. “Doesn’t anyone know what March 30th is?” Nobody has a clue. March 30th is National Doctors’ Day! Who knew? I never heard of it — until a friend told me last week. […]

Paul Kalanithi: A neurosurgeon leaves his mark on our hearts

At age 37, after a nearly 2-year battle with stage IV lung cancer, a talented neurosurgeon lost his battle. My oncology-related newsfeed is filled with stories this week about this brave and clever man’s recent passing. In a field where the recent tweets tout results of the latest clinical trials (overall survival prolonged from 2 […]

Do not talk or chew for 10 days

The other day some cardiologists on Twitter were discussing whether a patient should be blamed if a permanent pacemaker lead became displaced. The consensus seemed to be that it was probably poor placement (i.e., operator error), rather than patient behavior that caused leads to dislodge. Continue reading … Your patients are rating you online: How […]

Where does the doctor stop and computer begin? 

Where does doctor stop and computer begin? Who is in charge? Do we care? Are these silly, academic questions from some sci-fi future or is it an onrushing tomorrow? Consider: Ten years ago, the EMR recorded the date you or your nurse gave Sam his flu shot. Today, the EMR reminds you it is time to have your nurse […]

Digital natives: Implications on physician evaluation

I recently had an interesting conversation with several co-residents about how our health care system should evaluate physician performance. If nothing else, the discussion highlighted how challenging this issue has been for almost all medical specialties, including internal medicine, where the controversy has been punctuated by debates about maintenance of certification (MOC) and licensure. It […]

The obsession with numbers in medicine: It’s time to stop

Medicine is obsessed with numbers.  Or rather, journalists and medical administrators are.  Here are two related examples of how large a grain of salt one must put on numbers. Cardiac surgical procedures, like everything else in medicine, have quality indicators.  One of these is what we doctors call “30-day mortality.”  What this term means is […]

The last breath can be seen as a the passage into eternity

Eonia I Mnimi (Eternal Memory)  – Greek Orthodox Funeral Blessing “Have you ever seen anyone die before?” my cousin asked me, from across the bed. “Sure I have, plenty of times,” I answered. We were flanking her father, my uncle (really, my mother’s cousin, but extended Greek families are complicated; suffice it to say that our […]