You could be the most ambitious person on the planet when it comes to creating a website with all the bells and whistles that people will love, but unless your visitors can find your site when they search specific terms, your efforts are just going to be wasted. Read these tips and make the most of your efforts.
Knoxville SEO is ideal for businesses that conduct their business locally. Google and other search engines offer ways for you to edit your own business listing, making it ripe for search engine optimization. This way, people searching for specific keywords on a local search will be more likely to find your business.
With Google’s approach of not focusing intently on Meta tags, you should pay a lot more attention to title tags on your homepage. Your first 66 characters are displayed in the search engine rankings, so this is where your focus should lie. You need to sum up what your business is about right from the start. Save the fluff and get straight to the good stuff.
Try to get your site mentioned on Facebook, Twitter, YouTube, Google Plus and popular blogs. Social media can be a great search engine optimization tool as networks of people can make a website very popular, very quickly. Every time somebody links to your site on a social media site, the chances of your website showing up on the first page of search engine results increase.
Keep your content updated. If a reader logs onto your site and reads about offers that are expired or information that is outdated, they will likely back right out of your site. Take the time to update your content quite often to keep it as fresh and up to date as possible to keep readers engaged.
While proofreading is often overlooked, it’s vital to the quality and respectability of all websites. Your website should be very clear and easy to read by your readers, as well as the search engines. When you have mistakes in your content, search engines will skip over you.
Try to use a static URL. Dynamic URLs appear to search engines as duplicates, so your site may not place as high on their rating lists as you would prefer. Static URLs appear as multiple different sites, allowing the search engines to see that you actually have multiple pages, instead of just seeing a duplicate.
A popular way to optimize your search engine results is to use Google AdWord’s own keyword tool. Using it, you can examine what keywords people are using to search for specific things. With this data, you can then begin adjusting your own keywords to match what other are using, to generate more hits.
When building your web presence, don’t forget to add your website to the niche link directories. Whatever product you sell, from knitwear to financial services, there’s bound to be a specialized website that caters to people interested in that type of business, so look for those sites and get your links listed. That will, of course, help boost your search engine rankings and bring in more traffic.
As mentioned at the start of this article, it’s very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you’ve just read to your advantage in SEO, or give Marble City SEO a call today and we can help you get your phone to ring!